Sound Identity

Energie 360° is a Swiss energy service provider offering a full spectrum of climate-friendly energy solutions. In order to be optimally equipped for the competitive energy market, the company has strategically realigned itself. DoN derived the sound identity from their new brand strategy. The task was to support the new strategic ambitions of Energie 360° and to strengthen the emotional charge of the brand.
Massive challenges lie ahead for us if we are to successfully achieve the transition to a sustainable energy model. We must make a serious effort to find viable solutions. Moving forward with combined forces and new ideas will give us confidence. With such mixed emotions of "there are difficult things to do - let's tackle them together", the company aims to strengthen engagement both internally and externally through the use of sound.
Early in the process, the circle of project participants was incrementally widened, both internally and externally, by means of interviews, in order to achieve the best possible match between the sound and the desired feeling.
Audio Strategy
Sound DNA
Sound Logo
Soundscape
Video Scores
Brand Voice
On-hold Music
Brand Sound Movie

…on many levels together with DoN. And we have succeeded in finding a strategy for dealing with "sound" that brings real added value to our brand. Our new Energie 360° sound identity embodies the brand 100 percent!
Daniela Mininni – Energie 360°
Head of Corporate Communication
Department of Noise
Connecting people with Sound.