Fyooz

Sound Identity
“Invest in what you love”

Sound Identity

Fyooz-Hero

The freedom to invest in what you believe in, right here, right now! This is the message conveyed by the sound identity of the Swiss crypto start-up Fyooz, which combines the idea of the stock market (investing and participating) with the content-driven concept of social media.

NFTs (Non-Fungible Tokens) and the possibilities they offer are currently shaking up the art world. The potential behind this is demonstrated by the Swiss crypto start-up Fyooz. Fyooz, through its own token ecosystem and NFTs, offers artists the ability to create their own tokens and to digitize and trade interactive artworks (Experiences). The goal of Fyooz is a world in which everyone can invest in everything that has value for them.

Sound Logo

Ambition

With the trading platform created, Fyooz wants to help shape the future values of our time and accordingly sees itself as a trendsetter with its finger on the pulse. The branding must also take this claim into account. It should be neither familiar nor futuristic - it should be right now.

Implementation

On this basis, a brand sound was developed, able to communicate to the target group and establish the brand vision credibly. The sound should have a liberating effect and convey core values such as «close» and «fun». An Sound Logo and soundtracks for videos in various forms were derived from the developed Sound DNA.

Services

Audio Strategy

Sound DNA

Sound Logo

Video Scores

Brand Sound Movie

Various Audio Postproduction Projects

Awards

«The Sound of Fyooz» won a «Better Sound» award at the International Sound Awards 2022 in Hamburg.

Sound was an important aspect for us in terms of positioning and branding.

Florian Kohler

We can already feel now how the new Fyooz sound helps us in marketing. The strategic foundations for this, which were worked out together with Department of Noise at the beginning, have strengthened our brand fundamentally and far beyond the topic of sound. Many thanks for this, we are extremely satisfied.

Florian Kohler – Fyooz
Co-Founder

The overarching goal of Fyooz is to bring unbridled energy and maximum reduction together –

Urs Kuhn

this has to be made tangible through sound. After we gained more clarity about the desired effect of our brand with the help of Department of Noise, they succeeded in translating this into sound with pinpoint accuracy. I’m not objective, but I think we have the phattest Audio Branding of 2020! And certainly the hottest of 2021!

Urs Kuhn
Co-Founder at Fyooz

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