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Fyooz
Sound Identity
“Invest in what you love”
Sound Identity
The freedom to invest in what you believe in, right here, right now! This is the message conveyed by the sound identity of the Swiss crypto start-up Fyooz, which combines the idea of the stock market (investing and participating) with the content-driven concept of social media.
NFTs (Non-Fungible Tokens) and the possibilities they offer are currently shaking up the art world. The potential behind this is demonstrated by the Swiss crypto start-up Fyooz. Fyooz, through its own token ecosystem and NFTs, offers artists the ability to create their own tokens and to digitize and trade interactive artworks (Experiences). The goal of Fyooz is a world in which everyone can invest in everything that has value for them.
Sound Logo
Ambition
With the trading platform created, Fyooz wants to help shape the future values of our time and accordingly sees itself as a trendsetter with its finger on the pulse. The branding must also take this claim into account. It should be neither familiar nor futuristic - it should be right now.
Implementation
On this basis, a brand sound was developed, able to communicate to the target group and establish the brand vision credibly. The sound should have a liberating effect and convey core values such as «close» and «fun». An Sound Logo and soundtracks for videos in various forms were derived from the developed Sound DNA.
Services
Audio Strategy
Sound DNA
Sound Logo
Video Scores
Brand Sound Movie
Various Audio Postproduction Projects
Awards
«The Sound of Fyooz» won a «Better Sound» award at the International Sound Awards 2022 in Hamburg.
In the press
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