Smile Insurances
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Groupe Mutuel
The sound of real life, for real people
Sound Identity
The sound of real life, for real people - built on the new brand identity, which focuses on the closeness to people and their lived serenity: This is the sound identity of Groupe Mutuel.
Launch-Campaign «La Vraie Vie» – Music built on the sound identity
Groupe Mutuel is undergoing a transformation. The insurer has refined its strategy and is focusing on the combination of health and pension. The subsequent rebranding was developed in collaboration with the agency MetaDesign Lausanne: both the brand identity and the visual identity were revised and modernized.
Sound Logo
Ambition
DoN has developed an integrated brand sound system that is based on a brand strategy and can be used for all relevant touchpoints and topics. It supports the brand's core message with maximum power: Groupe Mutuel addresses all the health concerns of its customers so that they can enjoy their lives in a light, relaxed and carefree manner.
Sound
The insurer also relied on DoN's expertise and brand knowledge for their campaign «La vraie vie» (developed by the agency Numéro10), which will be played out for the brand launch. Stéphane Andenmatten (Deputy Director, Head of Communications & Brand at Groupe Mutuel) says: «The campaign for the brand launch was designed to pay 100% attention to the new brand. Accordingly, it was obvious that the music in it should evoke the same feeling as the sound identity and thus come from the same source.»
Application excerpts Video Score Set
Services
Audio Strategy
Sound Identity
Sound Logo
Campaign Music
Video Score Set
Service Center Experience
Branded Music Library
In the press
Our new sound perfectly supports our brand's sweet-spot between empathy and optimism.
It is a strong and versatile tool for us to underline our positioning in our communication. Thanks again for the pleasant and efficient cooperation!
Stéphane Andenmatten – Groupe Mutuel
Deputy Director, Head of Communication & Brand
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Department of Noise
Agency for everything Sound.