Smile Insurances
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MySwitzerland
Close your eyes and listen!
Sound Identity
A touch of Swiss freshness, the taste of clear mountain water or the magic of untouched snow is what remains forever in memory.
To provide local tour operators around the world with an emotional and coherent packet of video material, DoN is developing a series of soundscapes in close collaboration with Schweiz Tourismus.
Implementation
Investigated were the values and sound characteristics of the brand "Switzerland" along with various themes important for tourism, such as water, mountains, winter sports and tradition. Different sound examples and instruments were evaluated together. The choice fell on the traditional Swiss instrument «dulcimer» in combination with modern, digital sounds.
Services
Audio Strategy
Soundscape «Water»
Soundscape «Wintermagic»
Soundscape «Traditions»
Soundscape «Cities»
MySwitzerland
MySwitzerland promotes tourism demand for "Switzerland as a vacation, travel and congress destination" at home and abroad. The main task here is to develop high-quality marketing activities to stimulate demand and to implement these programs on international markets.
Awards
Silver Screen Award: Schweiz Tourismus «Traditions and Customs»
Featured Projects
Let's talk
… and make sure that you will be recognized always and everywhere.
Department of Noise
Connecting people with Sound.