VP Bank Group

Sound as an emotional driver

Sound Identity

VP-Bank-Group-main

Faster, simpler and more digital - that's what VP Bank wants to become. To make these ambitions emotionally tangible, a self-confident sound identity was developed together with DoN. It can now be heard in both the digital and physical world.

A clear positioning and a strong, self-confident appearance are important success factors in the banking world. With this in mind, the VP Bank Group, an internationally active private bank with headquarters in Lichtenstein, has revised its brand strategy and appearance. The further developed brand is intended to signal to clients and to employees that the bank is looking ahead and seeing change as an opportunity. To position the company within a globally networked, digital world in a modern way, a sound identity was developed together with DoN.

Sound Logo

Ambition

The strategic ambitions regarding sound were identified in close collaboration with the bank's branding department. At the heart of the sound identity, two impact areas – "clarity" and "future-driven" – act as a general driver for digital solutions. The other two central attributes are "confidence" and "twist". "Confidence" in the sense of courageousness with character, "Twist" in the sense of surprising, unexpected. These four attributes form together with the results of the brand analysis the foundation for the creation of the Sound DNA.

Sound

By combining various electronic sound generators as well as sample instruments developed in-house, a sound world has been created that conveys the desired emotionality and energy. One of the challenges was to sound “modern”, but not “trendy”. During development, the sound DNA was repeatedly challenged and tested in a wide variety of contexts until a harmonious overall perception was achieved in conjunction with the other design levels. Great attention was also paid to flexible applicability.

Services

Audio Strategy

Sound DNA

Sound Logo

Video Scores

Sounds for Motion Toolkit

Brand Voice

On-hold Music

Event Playlist

UX Sounds

Brand Sound Movie

Various Audio Postproduction Projects

In the press

Sounds for Motion Toolkit
Felipe Gomez de Luis

«Sound» is an excellent tool for expressing our brand vision emotionally.

We are very happy that the Department of Noise has succeeded in meeting our high standards and making our brand a multifaceted experience on the auditory level. The development of our sound identity is an important step for us in a digital world where audio is becoming increasingly important.

Felipe Gomez de Luis – VP Bank

Head of Group Marketing & Client Experience

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