Smile Insurances
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Smile Insurances
Supporting digital relevance
Sound Identity
Smile Versicherungen has successfully positioned itself as a digital lifestyle brand. The recipe for success is: a 100% online customer journey and skillful lifestyle marketing. By introducing a distinctive sound identity, the brand is now further expanding its relevance in the digital space.
Sound DNA and Sound Logo (with exemplary ad-pics)
With a customer base of more than 185'000, "Smile" is the leading Swiss online insurance company. It has an outstanding digital business model, which is now being gradually scaled in other European markets and implemented in Austria in the first market outside Switzerland.
In line with the business model, "Smile" successfully positioned itself as a digital lifestyle brand. This was achieved, among other things, through the consistent and cross-channel implementation of influencer marketing. To this end, the first activities were implemented in the metaverse at the beginning of the year.
Ambition & execution
"Staying relevant in the digital space is an ongoing process" says Joséphine Chamoulaud, CEO at Smile (former Head Marketing, Brand & Digital Experience). "Our new sound identity will help us in this challenge in the long term by establishing our brand sentiment across channels"
"The ambition in developing our brand sound was to highlight our expertise as an experienced online insurance company through consistent reduction, while further strengthening our positioning as a digital lifestyle brand," says Fabienne Braunschweiler, Brand & Communication Manager Europe at Smile. "Through the snappy integration of the brand name in the sound logo, we have additionally found a convincing answer to the second screen phenomenon."
The new brand sound as well as the Sound Logo of Smile has been launched with the fall 2023 campaign - across all multimedia channels.
Services
Audio Strategy
Sound Identity
Sound Logo
Podcast Intro
In the press
Staying relevant in the digital space is an ongoing process.
Our new sound identity will support us in this challenge in the long term by establishing our brand feeling across all channels.
Joséphine Chamoulaud – Smile Insurances
CEO
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Department of Noise
Agency for everything Sound.